RECENT
WORK

APEX FOR YOUTH

ROLE: SUPERVISING PRODUCER, MARKETING

Roles & responsibilities include: CREATIVE DIRECTOR/VIDEOGRAPHER/PHOTOGRAPHER/EDITOR/MOTION GFX
Although a contractor, I've been ingrained in this organization, helping grow the marketing team and working hand in hand with every department.
Work includes oversight and creation for creative and line production, videography and photography, and post-production (editing and motion graphics), as well as static design for print and social assets.
This role includes oversight of creative direction for the org's day-to-day and usual programming, and guidance through the production of two very large events each year: their annual Gala and Taste of Asia.
Also lead creative and production for all content needs for pre-marketing, day-of-event coverage, and post-event content.
Managing external production and design partners, junior producer/shooter/editors, and the social media coordinator

Key Accomplishments:

Significantly increased social presence and follower engagement. Helped increase presence in thought leadership spaces.
Established a media management system for them to store and manage photos going back to 1995 properly and video going back to 2012, as well as implementing best practices for server organization.
Built strong relationships between all departments at the organization
Helped raise record-breaking funds each year during their annual Gala through the program's video content and participant speeches

In-house contract producer/editor/animator
NGENLA work includes ideating dynamic, social-friendly content for their audience and executing social ad campaigns consisting of 3-5 patient/caregiver-focused ads . Includes designing and executing motion GFX, making sure ISI requirements are met, and working with Meta's safe zones for each format needed to ensure our content would display properly in-feed, as a reel, and in IG and FB stories
Prep all content for regulatory reviews, including storyboards
Helped update existing web videos with the most recent ISI's for both NGENLA & Genotropin videos. Work included redesigning and animating the ISI scroll, sourcing matching music tracks, and swapping out the VO.
Cross-collaboration with external agency partners, paid social, and digital marketing teams through it all

BRANDS: DRA, REELABILITIES, IT'S NOT EVEN LIKE THAT

Cinematography, production support, and post-production support for various projects for the production company
Notably shot the 2024 Gala video for DRA (Disability Rights Advocates) and the ReelAbilities Film Festival comedy show.

Concepted and developed a dynamic, social-friendly visual concept, then executed a social ad campaign featuring nine testimonial videos encouraging all the labor union members to vote during the election season. I designed and created the motion graphics donut to make the existing testimonial footage more effective and engaging.
Oversaw an assistant editor for two of the cuts