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CAMPAIGNS
IT'S SHOWTIME
BRAND: PFIZER - PREVNAR
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Pneumococcal Pneumonia PSAs featuring Terry Bradshaw
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Production oversight from end to end
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Remotely produced full in-person shoot with production partners on the ground in LA
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Followed conservative COVID guidelines and testing protocols informed from industry guidelines, specifically SAG as this was a SAG Commercial production
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Management and oversight of all post production
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Final use is broadcast and internet distribution, accompanied by shorter digital spots and social cutdowns/GIFs etc.

INSIDE LOOK
BRAND: AMGEN - OTEZLA
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Psoriasis friendly makeup tutorial with celebrity makeup artist Allan Avendaño
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Production oversight from end to end
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Remotely produced a 2 day shoot, involving 3 remote locations with skeleton crew on the ground at each location (East & West coasts)
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Followed conservative COVID guidelines and testing protocols informed from industry guidelines
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Management and oversight of all post production
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Final use is digital, specifically for Otezla's website, along with loads of social content

NOMA BAR MDS BLOOD CANCER AWARENESS
BRAND: NOVARTIS - MDS
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Partnering with renowned artist Noma Bar, this series pushed Novartis as a brand into new ways of storytelling
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Production oversight from end to end
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Negotiating and Contracting with Noma's team
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Working closely with Novartis's branded art team to make sure we were complying with brand guidelines but still pushing the limits to increase impact
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Final use was digital for web, youtube, and social, including paid promotion

MERCK ONCOLOGY ANIMATIONS
BRAND: AMGEN - OTEZLA
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Two 2:00 minute animations plus multiple other deliverables focused on Merck's Oncology space
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Production oversight from end to end
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Partnered with a European animation studio to bring to life
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Negotiated and contracted vendor
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Worked closely with Merck's art team to make sure the new style guide and brand guidelines were followed in detail
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Other deliverables included still assets, cutdowns, and GIFs
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Final use was digital for web and social

HER LIFE.
HER ADVENTURES.
BRAND: MERCK WOMEN'S HEALTH
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Co-writer of the script guide for the hero video to shape Mandy's story for legal review prior to the shoot
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Producer & Editor for all live-action video with Mandy seen across HLHA.com, Facebook, and Instagram
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Large video and photo shoot out in LA with Mandy
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Producer for all still photography & gifs seen across HLHA.com, Facebook, and Instagram
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2 day stills shoot in NY to capture all of photography for the campaign
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Editor/Animator for cinemagraphs as well, seen on Facebook & Instagram
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SHOW MORE OF YOU
BRAND: CELGENE - OTEZLA
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Concepted/ideated the storyline for the hero videos each year
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Producer & Editor for two years of the ongoing campaign's hero videos
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Overall management for execution of the video shoot and photoshoot.
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Very large duel Video shoot including BTS and Photography shoot, partnering with renowned Photographer, Martin Schoeller, & his team in NYC
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2016 OLYMPICS
BRAND: P&G - TIDE, VENUS GILLETTE, PAMPERS
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Tide Pods Simone Biles Small But Powerful Youtube Spot
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Producer & Editor for a video featuring 3 monumental gymnasts throughout history and ultimately relating Tide Pods to Simone Biles, showing they are both "Small but Powerful".
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P&G Thank You Mom Social Content
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Producer & Editor for video and still content for Twitter with Olympians and their Moms
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